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Hedge Fund Cow Paths

I was at a marketing conference a couple of years ago and I was reminded of the streets of Boston.  In the following video, I talk about how cow paths relate to hedge fund marketing and how understanding this concept

Capital Raising Copywriting

When I tell hedge fund managers about the power of copywriting in capital raising, they sometimes are completely unfamiliar with the term copywriting.  In the following video, I talk about the value of copywriting in marketing your hedge fund. Video
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