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Tags: fund capital raising

Hedge Fund Cow Paths

I was at a marketing conference a couple of years ago and I was reminded of the streets of Boston.  In the following video, I talk about how cow paths relate to hedge fund marketing and how understanding this concept can help you raise capital. Video Transcript/Summary: The strategies and tips provided within this video module […]

Capital Raising Copywriting

When I tell hedge fund managers about the power of copywriting in capital raising, they sometimes are completely unfamiliar with the term copywriting.  In the following video, I talk about the value of copywriting in marketing your hedge fund. Video Transcript/Summary: The strategies and tips provided within this video module include: Writing copy or sales letters […]